I noticed a TV ad of a ’snack’ featuring Juhi Chawla. This fairly long ad ends with the punchline ‘Tedha hai par mera hai’. True, creative ads need not always come from big agencies. or vice versa as in this case. Someone was kind enough to put the ad on YouTube. Yes, deep pocket clients demand,"Give me something out of the world" and advertising agencies oblige. Yes, this ad is quite out-of-the-world as far as I am concerned. Mindblowing (!) too. And quite jarring too.
I am not buying Kurkure anytime, no I would not. And I would even not take an Airtel connection even if they run the Maddy & Vidya Balan ad five hundred times in three hours.
The creativity of the ad has been killed by the big media budget. They need to pull out some money from the incessant carpet bombing of this ad to creating meaningful ads- more ads with less number of rotations on the TV screen.
Posted in Digital Marketing |