Mahindra Satyam identity already under attack by Cybersquatters

Filed Under (Business) by Rajesh Kumar on 22-06-2009

It is only yesterday that the new brand identity Mahindra Satyam was announced but it seems Cyber Squatters have been on the job for a while now.

 SatyamMahindraAfter ICANN developed a mechanism to resolve such squatting, one would be tempted to believe that it is sunset for squatters of corporate brand assets, but clearly not everyone believes so. For instance the domain SatyamMahindra.com has been registered the same day the new identity announced. Clearly, the expectation is that the natural traffic arriving would get them some revenues on the parked page and also to possibly make some quick buck in case the company gets interested in acquiring this squatted domain.

If the above domain was booked on June 21, 2009, the domain MahindraSatyam.com was booked by a Gulf based cyber-squatter on May 08 itself. 

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This was even before the announcement of Tech Mahindra becoming coming out the eventual winner was made. Clearly, someone was just taking chance in the hope of making good money.

 

What is common to the both the cases that both the registrants have not chosen the privacy protection option usually provided by domain registrars, normally, at a small fee. Clearly, both want to be reachable in case someone gets interested.

Mahindra Satyam should move internet governing body ICANN and dispute the ownership of these two domains for reclaiming these two domains. With appropriate documentation, reclaiming should not be so tough.

Updated: Very pertinent Computerworld article on cybersquatting and how to deal with them.

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    About Rajesh Kumar. Rajesh is based in Chennai, where he works for Defiance Technologies in Marketing. The views on this blog are his own. Rajesh Kumar