Google Latitude like App has great enterprise potential

Filed Under (Technology) by Rajesh Kumar on 23-06-2009

Long back, I remember calling one of my friends around dinner time. I did remember he was out of town but wasn’t sure where he told me was going. Those were early days of the mobile phone so I thought what the heck. His number rang for a slightly longish period and then he growled – I am in Sydney and it is 1 AM. What’s it that I wanted? (Later authorities in India mandated that when in international roaming, the caller should be notified).

At workplace many times, not knowing where a colleague is. More so in a multi-time-zone company. A Google Latitude like application, implemented within a corporation could be a great help. Tracking a sales team could be quite a nightmare ( When I say tracking, I don’t mean snooping on their planned vs actual travel, but merely knowing the time-zone for a call appropriateness. It is another matter that many organizations would like to see their guys on a screen just for that, usually fruitlessly).image

Google already has this technology where your location can be shared with friends automatically depending on mobile phone connection. Large organizations buy big number phone connection from one or two vendors.

Maybe the blocks of technology of what I am proposing is already there. Imagine, on your personalized screen in the intranet/extranet, you cannot just look up a person’s contact details, but his current location. You would be wise enough to call a Tampa based colleague an hour beyond his normal time, when you know he/she is in Chicago on business.

Can I expect a reply to an urgent mail? I think that would be cool.

On the flip side, I do agree there are privacy issues. But then technology has to be used meaningfully deployed.. If an organization wants to snoop on the location of its employees, they can always do through other means. This is a cultural dimension and not a technology dimension. Imagine a positive deployment and its potential.

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    About Rajesh Kumar. Rajesh is based in Chennai, where he works for Defiance Technologies in Marketing. The views on this blog are his own. Rajesh Kumar