Discounts Don’t Work …Always

Filed Under (Business) by Rajesh Kumar on 20-11-2009

Just see the picture below and think if you ever saw a bigger discount before. I had not, till I saw this in Gurgaon few days back. This is one of the busy malls at MG Road. However, the large discount seem to attract no footfalls.

DSC00974 In fact, the attendants inside were busy chatting as there was no customer inside.







Learning: Never discount your brand like this, won’t get you any customers.

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